Despite the increased consumption of ethnic food products in Ireland, many Irish consumers view these products as relatively unhealthy and are increasingly checking labels and packing for information on artificial colours, flavourings and preservative content.
A new survey has shown that seven out of every ten Irish consumers class themselves as fans of ethnic food, with food of Indian and Chinese origin (either from restaurants/takeaways and made at home) now increasingly popular.
However the survey also showed that 61% of consumers are not confident over the content of many ethnic food products, with consumers now increasingly vigilant when it comes to checking labels for fat, flavouring and preservative content.
In particular, the Uncle Bens-commissioned research showed that many consumers feel that jarred sauces are unhealthy, while in relation to Chinese food; concerns regarding MSG content are still quite common.
Nutritionist Aveen Bannon said that despite an increased focus on checking labels (and the provision of more information on packets and jars), many Irish consumers had a ‘blurred perception’ around ‘nutrition, ethnic and convenient foods’.
However she said that with many brands now being much more up-front about ingredients and product content, the perception that ethnic foods were unhealthy was not necessarily true.
“Over the years consumers have been bombarded with messages regarding nutrition and ingredients and it’s easy to see why the topic has become confusing. With many food manufacturers, such as Uncle Ben’s, leading the way in selling foods with no artificials and including guideline daily amounts on packs, consumers can start to feel more reassured about enjoying ethnic foods at home as part of an every day healthy diet,” she said.
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